A new logo for ASTRID

The world is constantly and rapidly changing. In the space of just one decade, ASTRID has developed into a fully-integrated communications network that successfully connects the police and emergency services throughout Belgium. Our aim in 2011 is to see this evolution continue and we want things to be both clearer and more powerful.

Last year, we asked our users about their perception of ASTRID. And interviews, discussion groups and a survey amongst 800 police officers and fire-fighters provided us with considerable information and inspiration and enabled us to develop a charter for our organisation. This charter succinctly summarises the key qualities of our organisation and how we intend to interact with users, partners and other involved parties. This charter serves as a guideline and delivers new impetus for the functioning of our services.

Consequently, the Belgian TETRA user will be able to witness many new actions by us in 2011. Actions that take as their starting point the manner in which things work in the field and that are closely in sync with the needs of the users. We will keep our users well informed via our updated website and newsletter, as well as through personal contacts.

We feel that ASTRID’s evolution merits a new design and a new logo. We want to clearly project our commitment to thinking together with the police and emergency services.

Therefore, we are delighted to present our new logo here for the first time. ‘A’ stands for ASTRID and by using a number of ‘A´s we are projecting the multidisciplinary collaboration. Meanwhile, the lines and colours in the logo convey warmth and a feeling of security. The logo has an open centre: information comes in effortlessly, flows through smoothly and encompasses an interaction. The letters of ASTRID flow naturally into one another and form a common and stable platform. Put simply, ASTRID connects.

This new design is not an end in itself. However, it further validates our far-reaching efforts to contribute to optimally providing services for the people in the emergency services field, and therefore for the citizens who might be in need of such services.